Membership models are built on attributes, not intent. Without a clear definition of what success looks like for members, value becomes difficult to assess or sustain.
Most membership organisations believe they have an engagement problem. In practice, the issue is whether members are achieving what they joined for.
How the Chartwell Index is constructed, what defines inclusion, and how consistent comparison is made possible across the membership economy.
![[interface] screenshot of the dashboard interface (for a ai developer tools)](https://cdn.prod.website-files.com/69b9822b2eea34941dbc8678/69cbfc55be2f1f90d1e387d1_chartwellarticle%203%20small.jpg)